Can I download and use the JAFITA logo from the website?
Request the approved source file and explain its intended use. A website image may not have the correct resolution or permission for commercial reproduction.
Company facts / Brand artwork / Publication context
JAFITA Media Kit
Approved Facts, Brand Language and Media Requests
This media kit helps journalists, event organizers, distributors, project partners and other organizations describe JAFITA accurately. It separates public company facts from product, project and partnership claims that require additional evidence.
For high-resolution logos, approved photography, interview requests or permission to reproduce a project image, contact JAFITA with the intended publication, format, territory and deadline.
Identity, with its factual scope
Company Fact Sheet
| Field | Approved public fact |
|---|---|
| Brand | JAFITA |
| Company | Beijing Jieteda Elevator Co., Ltd. appears as the legal entity on current company qualification documents. Use the legal name shown on the relevant contract or certificate for formal purposes. |
| Established | 2001 |
| Base | Beijing, China |
| International business | Elevator export activity documented since 2008 |
| Manufacturing background | Freight-elevator production and OEM cooperation |
| Wider portfolio | Passenger, home, panoramic, freight, medical and service elevators; escalators, moving walks and components, subject to product and market confirmation |
| Showroom | JAFITA maintains a showroom in Beijing with home and panoramic elevator displays, cabin finishes and component exhibits |
| Current management certificates | ISO 9001:2015 and ISO 45001:2018 certificates issued to Beijing Jieteda Elevator Co., Ltd. for the scope stated on each certificate |
| Public contact | info@jafita.cn · +86 10 6542 5701 |
These facts were reviewed against current company source material in September 2026. Product availability, legal details and certificate validity should be checked again when used in a tender, contract or dated publication.
Company description / Short form
Short Company Description
JAFITA is a Beijing-based elevator business built on freight-elevator manufacturing, OEM cooperation and international supply experience. Established in 2001, the company connects its manufacturing foundation with specialist product and factory resources to support elevators, escalators, moving walks, components and project-specific requirements. Export business has been part of its development since 2008.
Company description / Extended form
Extended Company Description
Established in Beijing in 2001, JAFITA combines a documented freight-elevator and OEM manufacturing background with a broader network of specialist resources across the elevator industry. Its work covers complete elevators, escalators, moving walks, components and related project coordination. The company’s international elevator business began in 2008, developing experience in technical communication, documentation, packaging and overseas delivery. JAFITA also maintains a Beijing showroom where visitors can examine home and panoramic elevator forms, cabin finishes and selected components. Product configuration, manufacturing source, certification and support are confirmed according to the equipment and destination market.
The short and extended descriptions may be used without changing their meaning. If a publication needs a different length or emphasis, send the proposed text to JAFITA for factual review.
Describe the actual product route
How to Describe JAFITA’s Supply Model
JAFITA’s strongest documented manufacturing evidence is in freight elevators and OEM work. Its wider portfolio also uses long-term industry and specialist factory relationships for different elevator categories.
Accurate language includes:
- “JAFITA combines freight-elevator manufacturing experience with coordinated specialist supply resources.”
- “The product and manufacturing route are confirmed for the selected equipment.”
- “JAFITA supports international elevator enquiries from its base in Beijing.”
Avoid language that suggests every product shown by JAFITA is manufactured in one JAFITA-owned factory, unless a product-specific source confirms that fact. Do not describe a supplier or historical cooperation as a current authorized brand relationship without written evidence.
The original mark, in its original proportions
Logo and Brand Name
Use the official JAFITA artwork supplied for the intended medium. Keep the original proportions, spacing and color values. Do not redraw the mark, compress it unevenly, add effects, alter letterforms or place it over a background that prevents clear reading.
The JAFITA brand name should appear consistently in uppercase when used as the logo or primary brand reference. The legal company name should be used where contracts, certificates, licenses or formal company identity are being discussed.
Permission to use the logo does not imply distributor status, endorsement, exclusivity or a partnership beyond the approved purpose.
Show the setting, name what is visible
Photography and Captions
Approved photographs may include:
- Beijing showroom and display equipment
- Company meetings and working environment
- Freight-elevator or OEM manufacturing activity where the source is confirmed
- Inspection, installation-support or service scenes
- Product details and cabin finishes
- Customer projects where publication permission exists
Every image should carry a caption that identifies what is shown. Facility photographs should state whether they show JAFITA premises or a specialist partner location. Project photographs should not be used to claim equipment quantities, models or scope that the project record does not confirm.
Do not remove watermarks, crop out safety context, alter a product’s visible identity or use a photograph to represent a different product or location.
The photograph and the project record
Project Reference Rules
JAFITA’s current brochure presents references across transport, education, public, commercial, hospitality and international environments. Project names may be used only within the evidence available and any customer permission.
A portfolio listing supports a statement that the project appears in JAFITA’s published references. It does not automatically establish:
- Exact equipment quantity
- Product model or technical specification
- Contract value
- Completion date
- Installation or maintenance responsibility
- Exclusive supply
- Customer endorsement
For a feature article or procurement reference, request a case-specific fact check through JAFITA.
Use the underlying record
Certificates, Patents and Awards
Use the exact title, legal entity, number, scope, issuer and validity shown on the document. A management-system certificate should never be shortened into a claim that every product is “ISO certified.”
JAFITA’s company brochure also presents patents, software copyrights and honors. A publication that refers to a total or a particular right should use the current underlying record, because portfolios and validity can change over time.
A named relationship needs a defined scope
Relationships with Other Brands
Company source material describes historical OEM cooperation and factory relationships with recognized elevator businesses. Brand names and logos are protected identifiers. Their appearance in historical or company materials does not automatically mean:
- A current authorized distributorship
- A current OEM contract
- Permission for third parties to use the logo
- Approval of all JAFITA products
- A joint venture or common ownership
Any public reference to a named relationship should specify the documented type and period, and should be reviewed before publication.
Prepare the conversation
Interview and Information Requests
Please include:
- Your name, organization and contact details
- Publication, event or channel
- Topic and questions
- Intended audience and language
- Deadline
- Requested images, documents or interview format
- Proposed use of JAFITA’s name, logo or project references
Technical questions may require product or project context before the appropriate team can respond.
Permission and publication
Frequently Asked Questions
May a distributor translate the company description?
Translation may be permitted under the applicable partnership arrangement. The translated version must preserve the factual scope and should be reviewed before public use.
Can I call JAFITA a manufacturer?
Yes, within the documented freight-elevator and OEM manufacturing context. When discussing the wider portfolio, describe the relevant product and supply route accurately rather than implying that all categories share one manufacturing source.
Can I cite a JAFITA project from the brochure?
You can identify it as a published JAFITA portfolio reference. Any statement about equipment, quantity, year or scope requires case-level confirmation.
Can I use product images in an online store or advertisement?
Only with permission and correct product identification. Availability, configuration and market suitability must be confirmed before the image is used to solicit orders.
Request Current, Approved Assets
Tell us how the material will be used and which company, product or project fact you need to communicate. We will help identify the current approved resource and its permitted scope.
Contact JAFITA for media assets · Visit the official Newsroom
